Released on = March 10, 2006, 12:05 pm

Press Release Author = Advantage International Inc.

Industry = Entertainment

Press Release Summary = Advantage International, Inc., a Microsoft Exchange and
Outlook Add-ins solution provider, announces that DidItBetter Software's
Add2Exchange is now proudly serving leaders in the entertainment industry.

Press Release Body = Tampa, Florida, March 09, 2006- Advantage International, Inc.,
a Microsoft Exchange and Outlook Add-ins solution provider, announces that
DidItBetter Software's Add2Exchange is now proudly serving leaders in the
entertainment industry.

Add2ExchangeTM is a server-based, Outlook calendar, contact & task folder
synchronization solution which synchronizes any combination of Outlook calendars -
private (mailbox) and public (group), contact folders- private (mailbox) and public
(group) and task folders- private (mailbox) and public (group). For mobility,
Add2Exchange works with any PDA, Pocket PC (cradled/wireless) or Smartphone and
Outlook Web Access.

Today, Add2Exchange entered the entertainment arena. Michael Miller, Director of
Network Operations for Gener8xion Entertainment states, "At Gener8Xion
Entertainment, our executive staff constantly needs to keep in touch with one
another, and be fully informed of meeting schedules at all times. In the
entertainment industry, meetings get set, moved, and changed constantly. Since much
of the time business is done from the road, most appointments are set, changed and
edited right on our web enabled cell phones. Add2Exchange is what has made this
possible. By allowing our Systems Administrator to set up relationships for our
executive users, we can easily control how vital calendar information is shared
through outlook and our cell phones. It has allowed us to be truly more efficient
while keeping up our breakneck pace."

The need for current and accurate corporate information is growing exponentially due
to the aggressive expansion of the mobile market. Add2Exchange enables mobile
professionals to increase out-of-office productivity by synchronizing public (group)
Outlook appointments, contacts, and tasks to their respective private (mailboxes)
folders, so they can be easily viewed on any PDA, Smartphone, BlackBerry handheld,
or Pocket PC. Furthermore, with Add2Exchange, mobile users can synchronize outlook
in their pockets from one device to the next. Now an entire team, or organization
for that matter, can have identical calendars, contact folders and task folders on
each of their handheld computers.

Add2Exchange doesn't stop there. The software solution holds the capability to
synchronize any combination of private and public Exchange server-side folders.
With Add2Exchange, the possibilities are endless. In fact, benefits of utilizing
Add2Exchange are noticed immediately by small/mid-size companies to large
enterprises worldwide.

. Employees can easily view other employees' calendars, contacts or tasks by going
to a public folder, eliminating messy delegation rights
. Users do not have to make separate calendar appointments in multiple calendars
. Organizations can prevent accidental or malicious deletion of valuable leads or
client contact information by maintaining a public contact folder automatically
populated with employees private contacts.
. Managers can effectively track the progress of individual or group tasks
. Users can share information between departments for easy project management
. Project Managers can centralize tasks for job management and process control
. Users can avoid labor intensive copying and pasting by automatically synchronizing
private and public Outlook folders.
. And much more!

Award winning, Add2ExchangeTM has been featured by various publications such as
Windows IT Pro Magazine, MSExchange.org, MSD2D.com, CRM Today, Outlook Power
Magazine, Slipstick.com and Processor Magazine. In addition, Add2Exchange was
nominated for Smartphone & Pocket PC Magazine's 2005 Best Software Awards for
synchronization.

For a fully functional free trial version of Add2Exchange, visit
www.diditbetter.com. The software trial includes three modules, Add2Exchange for
Calendars, Add2Exchange for Contacts, and Add2Exchange for Tasks. The user may trial
each module for 20-days. Each module is licensed and sold separately. For the
enterprise or any other business interested in syncing calendars, contacts, and
tasks, Advantage International, Inc. offers the Add2Exchange Enterprise Sync Suite
which incorporates licenses for all three modules of Add2Exchange or the
Add2Exchange Sync Bundle for a combination of any two modules.

Additional solution information, features, screen shots, and pricing also available
at www.diditbetter.com, email help@diditbetter.com or call Advantage International
Inc. at (813) 977-5739. The solution(s) can be ordered with special savings online
at store.diditbetter.com
Advantage International Inc., a privately held company based in Tampa, Florida since
1988, specializes in Microsoft Exchange and Outlook Add Ins which offer Calendar and
Contacts synchronization between personal and group/public folders, group task
management in addition to CRM, lead management and marketing action tools for
Microsoft Office users. Advantage International's solutions include Add2Exchange,
Add2Outlook , and P2P Calendar Synchronizer (formerly Public2PrivateWare),
TaskController, and DidIT!.

Advantage International's solutions have been implemented worldwide by organizations
such as the Department of Defense, PBS&J, GE Oil & Gas, Merck & Co, U.S. Department
of State, UCLA, Lockheed Martin, Autodesk Inc, Texas Instruments, Latigo Petroleum,
The UPS Store, USDA, Utah Jazz, National Multiple Sclerosis Society, The Associated
Press, Naval Research Laboratory, WD 40, Sony Electronics, Chick-Fil-A, U.S. Postal
Service, Cold Stone Creamery, Leep Entertainment, Illes Seasonings, Congressional
Quarterly, and Emerald Coal to name a few. Their solutions solve the needs of small
office to Fortune 500 / 1000 companies and have been implemented in many industries
including military and government agencies, manufacturing companies, legal firms,
hospitals, universities, and non-profit organizations.
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Web Site = http://www.diditbetter.com

Contact Details = Brandi Browning, Director of Marketing & Sales
Advantage International Inc.
4803 George Rd., Suite 400
Tampa, FL 33634
solutions@diditbetter.com
813-977-5739